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After sending an email to General Mills, the maker of Cinnamon Toast Crunch, he posted what he’d found on Twitter. The contents, according to Karp, appeared to be a result of product tampering he went on to tweet that one of the bags in his two-pack of cereal was taped on the bottom.

Toss in the fried shrimp and plate it up with a garnish of cinnamon toast crunch bits, a sliced serrano chili and some lime wedges.Īndy Lunique, a marketer and former chef, also posted his Cinnamon Toast Crunch-crusted creation, to which Karp responded, "Honestly, would still eat this.Ummmm - why are there shrimp tails in my cereal? (This is not a bit) /tTjiAdrnVp- Jensen Karp March 22, 2021 Put the glaze in a sauce pot with some orange zest. Then fry 'em up in boiling oil.īroil a chunk of pineapple and a habanero pepper and blend it well with a pinch of salt, white vinegar and lots of honey. Īdd the cereal and some ground ginger to a food processor.ĭip raw shrimp in egg white, then into the cereal mixture until well coated. This is how Scherer made what we're calling. While cinnamon and shrimp may be a more jarring combo, the premise for this recipe is not all that bad. Jeff Mauro's Honey-Nut Cereal Chicken Fingers by Jeff Mauro Jeff Mauro's kid-friendly chicken fingers coated in Honey Nut Cereal, for example, are crunchy, sweet, tender and delicious. The video now has more than a million views.īefore sharing how Scherer made this dish (for all the people who maintained their appetites after seeing Karp's reports of shellfish and fecal matter "cooked" into his cereal), let's just say that cereal can be a very good substitute for bread crumbs when frying proteins. I regret to inform you that I have made Cinnamon Toast Crunch shrimp with charred pineapple habanero reduction. “To save their company, Cinnamon Toast Crunch needs to make cereal classy again, and what’s classier than shrimp?” one tweeter wrote. And by encore, we mean people creating memes and cooking demos transforming the Karps' plight into real recipes and fake campaigns.

Just as folks at home began to feel like maybe this viral news thread was puttering out, tweeters performed an encore.

The latest is that Karp mailed the corporation some samples of the shrimp and will also have a third-party test bits of objects to determine whether they're really shrimp. The cereal's parent company General Mills is investigating the situation but holds the stance that the mishap must have happened after leaving its facility. In the three bags purchased from a Costco in Los Angeles, Karp and his wife, Danielle Fishel, also found what looked like rat droppings and dental floss. On Tuesday, Karp told TODAY Food he was in the hospital being tested after consuming a bowl of the cereal. On the light side of news this week has been the overwhelmingly persistent tale - or rather, tail - of comedian and producer Jensen Karp finding shrimp remains in his Cinnamon Toast Crunch Cereal.